Making the day-to-day work of tradespeople easier and more productive is Festool’s mission. The family-run company, based in Baden-Württemberg, has been developing power tools for professional use for almost 100 years. To ensure first-class results, its products and services are constantly being refined. What opportunities does the use of technology and artificial intelligence offer in this regard?
Festool and iteratec are working together to use artificial intelligence to make power tools more efficient and improve the user experience. Markus Schmid, Head of Advanced Development at Festool, and Dr Tehseen Rug, AI & Data Architect at iteratec, discuss the potential of AI in power tools.
How do digital solutions improve something as analogue as power tools?
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Markus: We give a great deal of thought to how new technologies can improve our products and help us solve specific challenges in product development. One example of this is Smart Monitoring: our products are fitted with numerous sensors that collect anonymised data whilst in use. By learning from field data and gaining a better understanding of how the product is used, we can, for example, develop new machines in a more targeted way. The use of artificial intelligence in particular can help us offer solutions that would have been unthinkable 10–15 years ago. |
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Tehseen: Power tools are incredibly exciting when it comes to the use of AI. Just as Markus says, the sensors in the tools provide the perfect basis for AI to recognise patterns from large amounts of data. With the help of the right algorithm, predictions can be made that have a positive impact on user satisfaction and can therefore generate business value. One example of this is predictive maintenance – in other words, the early detection of potential faults. This allows problems to be identified and components to be replaced before a breakdown occurs. |
What challenges do you face when implementing AI in your products?
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Markus: We recognise the potential of AI and data in many different areas. The biggest challenge lies in developing the technology from the initial idea through to series production. This means moving away from the traditional product development path and exploring new approaches to industrialisation and qualification. To tackle the challenges that arise as efficiently as possible, we rely on external input from experts such as yourselves. |
With the launch of ChatGPT, generative AI in particular has come very much into focus. What opportunities might this present for Festool?
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Tehseen: There is certainly a great deal of potential in the areas of customer support and application advice. Imagine being able to communicate directly with your tool to get information on how best to use it. With the technologies currently available on the market, this is achievable and no longer the stuff of science fiction. |
| Markus: Essentially, it boils down to two key areas where this technology can help: the first is product optimisation and, consequently, an expansion of the product portfolio, as Tehseen has just mentioned. The second is the issue of process improvement: how can I increase productivity within the company by automating manual steps? |
Were there any highlights in your joint project, or things that surprised you?
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Markus: For me, the close collaboration between us was particularly special. We never got bogged down in theory for long, but worked in a very agile way. We formulated hypotheses and tested them straight away. Every other day, we met to evaluate the results together and discuss the next steps. It was a brilliant collaboration on an equal footing, which enabled us to achieve results in no time at all. What also surprised me was that we were able to solve a very complex problem using a relatively simple algorithm. |
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Tehseen: That’s a brilliant point. Just because a problem is complex doesn’t mean a complicated solution is always the best one. That’s why the data exploration at the start of the project was so effective. To test whether traditional machine-learning algorithms could actually be applied in the demanding environment of a power tool, we first had to understand the data. The rapid exchange of ideas with you as subject matter experts was a great help here. Without pre-processing and evaluating the data, it wouldn’t have been possible to develop a bespoke algorithm that effectively addresses the problem whilst also functioning within the tool. |
A look to the future: what do you think construction sites and tools will look like in 20 or 30 years’ time?
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Markus: At Festool, we are committed to always keeping an eye on customer needs and current trends. At the same time, we monitor how technologies, standards and legislation are evolving. This leads to new requirements for future product generations, which we tailor and optimise for our target groups. The customer is our focus. One of the key technologies of the future will be the networking of products on the building site. |
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Tehseen: There’s also a great deal happening in the field of robotics. I could imagine that, in future, a robot will know which task it is supposed to carry out and will be able to use the appropriate tools autonomously. Perhaps via remote control or by receiving instructions from the office. |
Is there anything else you’d like to add to conclude?
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Markus: I’d like to emphasise once again just how much potential new technologies hold, even for a rather traditional sector like ours. Drills and cordless screwdrivers have been around for many years. So it’s natural to ask: what else is there to come? But even these traditional machines can become smarter and more connected through technology. And just like the tools themselves, the skills required to develop them are also evolving. |
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Tehseen: The whole field of device connectivity – the Internet of Things – will also have enormous potential. Devices don’t have to be viewed in isolation; thanks to data transmission, they could react to one another and make appropriate decisions. There’s still a lot to come in this area. |
Thank you, Markus and Tehseen, for the fascinating insights!
Markus Schmid is Head of Advanced Development at Festool. His role is to lay the foundations for future products by monitoring the market and technological developments.
Dr Tehseen Rug works as an AI & Data Architect at iteratec. He develops bespoke, AI-based applications across a range of client and project contexts. These include both tailor-made machine learning solutions and applications that put generative AI into productive use.
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You can find out more about the possibilities of artificial intelligence for your business on our website. Feel free to get in touch.