QBS.AI: AUTOMATED STRATEGY CONSULTING USING GENAI IN 20 MINUTES

Provide automated customer advice with the qbs.ai web app

Key points at a glance

With qbs.ai, iteratec and kobaltblau are demonstrating how automated strategy consulting powered by generative AI is revolutionising the analysis of markets and competitors: time-consuming research is reduced to 20 minutes and made available via a user-friendly web app for businesses of all sizes.

qbs.ai – Strategic clarity in minutes through AI-powered analysis

In dynamic markets, strategic agility is crucial. However, strategy development is traditionally time-consuming – primarily because enormous volumes of information relevant to decision-making need to be reviewed and categorised: key business indicators, market and competitive data, trends and regulatory developments. This information is scattered and must first be translated into a robust logical framework before it can be used to generate value-driving courses of action.

Together with kobaltblau Management Consultants, iteratec has therefore developed qbs.ai: a GenAI-based application that accelerates strategic analysis from several days to around 20 minutes.

The aim: to enable companies to take action much more quickly – without compromising on depth or quality.

Digital Champions Report: Tackling complexity in minutes

qbs.ai aggregates strategically relevant information from a wide variety of sources – ranging from market and competitive data to industry news and regulatory updates – and distils it into a structured, consistent analysis. In doing so, the AI draws on kobaltblau’s systematised consulting expertise and follows a clear strategic logic. The result is the Digital Champions Report: a robust foundation for strategic discussions and decisions across all areas of the organisation.

The report begins with the facts – a company and sector analysis, including a systematic benchmarking of the four key competitors. This data provides clarity on the current position.

The real value, however, lies in the AI-supported interpretation, which brings together three strategic perspectives. In this way, complex information is transformed into strategic clarity, which in turn enables decisive action:

Trend Radar: Understanding the context

Strategic focus: Assessing the position

Recommendations for action: Defining the path forward

Think faster. Make better decisions.

qbs.ai is transforming not only the pace but also the quality of strategic work:

From several days to minutes

What used to require lengthy research and analysis can now be done in 20 minutes.
In-depth discussions

Strategic discussions begin on the basis of objective, consolidated data.
Strategy as an ongoing process

Thanks to the speed of the reporting process, companies can regularly review and adjust their strategic position.
Moving from thought to action

qbs.ai does not stop at analysis, but translates insights into concrete, prioritised initiatives.

Consulting expertise meets AI

The strength of qbs.ai lies in the intelligent combination of AI and consultancy expertise. The application replicates the approach taken by experienced strategy consultants. Nearly 60 specialised prompts, coordinated within a workflow, carry out clearly defined tasks – from structured data collection through analysis and interpretation to the strategic derivation of relevant courses of action.

iteratec is responsible for the technological implementation and ensures that the system meets the quality standards of professional strategy consultancy. Quality assurance is carried out through manual testing and user feedback, which is continuously incorporated into system adjustments. Other methods include ‘LLM as a Judge’: here, an LLM evaluates the outputs of other LLMs based on defined quality metrics such as factual accuracy, consistency and comprehensibility.

To strengthen user confidence, qbs.ai makes the system more transparent: a confidence score indicates how certain the LLM is of its answer – an important indicator that helps users assess the reliability of the results.

This approach enables scalable quality assurance, even as the underlying models continue to evolve. The result is a robust platform for strategic decision support that improves with every use.

Versatile: from the boardroom to the hyperSPRINT

qbs.ai has proven its worth in a variety of contexts:

as a basis for strategic planning and prioritisation at senior management level
for the continuous monitoring of competitive positioning and trends
as an integral part of hyperSPRINTs, in which iteratec develops business ideas, creates prototypes and validates them in five days

In all cases, qbs.ai ensures that strategic work is built on a solid foundation of data.

Strategic agility as a competitive advantage

qbs.ai demonstrates the possibilities that the use of GenAI opens up for digital products. Specifically, qbs.ai makes in-depth strategic analysis fast and accessible. Companies gain clarity in complex markets and can rapidly evaluate strategic options based on facts. Whether it is market analysis or regulatory monitoring, the technology behind qbs.ai creates strategic agility and thus a genuine competitive advantage.

Working with iteratec has dramatically accelerated our innovation process. I am deeply impressed by the outstanding skills, the innovative mindset and, above all, the many inspiring people at iteratec. With these remarkable partners, we can bring about real change and ultimately produce true ‘digital champions’.

Dr Andreas Reuschl, Senior Manager, kobaltblau Management Consultants

Your contact

Do you have a specific request or questions about possible AI and data analytics projects for your company? Send a request and we will get back to you.

Dr. Felix Böhmer, Director Al & Data Analytics

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