VISUALVEST

MOBILE INVESTMENTS WITHOUT BOUNDARIES

How VisualVest is driving forward the ‘mobile-first’ strategy

As more and more customers prefer to carry out their financial transactions via mobile devices, the usability of digital services is becoming a key competitive factor for financial service providers such as VisualVest GmbH. With the relaunch of one of its apps, the company aimed to set new standards in the field of ‘mobile business’.

VisualVest is a so-called robo-advisor that enables users to manage their investments digitally and automatically. Founded in 2015 as a wholly-owned subsidiary of the Union Investment Group, VisualVest now manages assets totalling more than 7 billion euros via its platform, which is used as a white-label solution by hundreds of institutions.

Radical user-centred design

In 2019, the product was set for a comprehensive relaunch. To cater for the increasing use of mobile devices, the VisualVest app was to be redeveloped from scratch. As well as revamping the existing user interface, this also involved a significant expansion of the range of functions. The aim: a fully multi-client-capable application that meets the highest usability standards and offers a seamless mobile user experience.

End-to-end support

iteratec supported the client right from the start with the technological redesign. This ranged from advising on the selection of a suitable technology stack, through the implementation of an initial ‘proof of concept’ (PoC), to providing support during the launch in the app stores. Furthermore, the project team ensured a continuous transfer of knowledge by actively onboarding the client’s developers.

Full flexibility through cross-platform development

To ensure the new app offered the highest possible level of usability and customer-centricity, the iteratec development team chose Flutter as its core technology stack. Thanks to the cross-platform development of the user interface (UI), development costs were significantly reduced compared with a purely native implementation – whilst retaining full access to smartphone features such as Touch ID/fingerprint recognition or Face ID. At the same time, thanks to its flexible functionality and design within a multi-client framework, this approach ensures the app can be deployed to further customer groups.

No disruption to service thanks to the newly developed pushTAN app

Another key component in delivering a first-class user experience is an end-to-end process that is seamless from the user’s perspective. In addition to connecting to various back-end systems and integrating third-party providers, iteratec ensured this continuity by developing a new pushTAN app. Developed as a standalone, native application with a focus on stability and multi-client capability, the app features direct integration with the VisualVest app, thereby ensuring a seamless user experience.

Relaunch of the ‘Mobile First’ strategy

With the successful relaunch of the app, the client took a significant step forward in its ‘mobile-first’ strategy. Increased user numbers, improved ratings and various awards for the product since its relaunch in December 2020 confirm this progress.

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