With qbs.ai, iteratec and kobaltblau demonstrate how automated strategy consulting using Generative AI is revolutionising the analysis of markets and competitors: time-consuming research is reduced to 20 minutes and made available in a user-friendly web app for businesses of all sizes.
In dynamic markets, strategic agility is crucial. Yet strategy development is traditionally time-consuming – primarily because enormous volumes of information relevant to decision-making must be reviewed and categorised: key business metrics, market and competitor data, trends and regulatory developments. This information is scattered and must first be translated into a robust logical framework before it can be turned into value-driving courses of action.
Together with kobaltblau Management Consultants, iteratec has therefore developed qbs.ai: a GenAI-based application that accelerates strategic analysis from several days to around 20 minutes.
The aim: to enable companies to take action much more quickly – without compromising on depth or quality.
qbs.ai aggregates strategically relevant information from a wide variety of sources – ranging from market and competitive data to industry news and regulatory updates – and distils it into a structured, consistent analysis. In doing so, the AI draws on kobaltblau’s systematised consulting expertise and follows a clear strategic logic. The result is the Digital Champions Report: a robust foundation for strategic discussions and decisions across all areas of the organisation.
The report begins with the facts – a company and industry analysis, including a systematic benchmark against the four key competitors. This data provides clarity on the organisation’s current position.
However, the real value lies in the AI-supported interpretation, which combines three strategic perspectives. In this way, information complexity is transformed into strategic clarity, which in turn enables the company to take action.
Which economic, socio-cultural, regulatory and technological developments are strategically relevant to the company? qbs.ai identifies and prioritises the trends that really matter.
Where does the company stand today in critical areas such as the level of digitalisation, customer engagement or organisational agility? And what should the ambition be in order to remain competitive? qbs.ai highlights the gap between the current state and the target state.
What specific steps need to be taken to move from the current state to the target? qbs.ai automatically derives prioritised initiatives – complete with strategic rationale, opportunities, risks, specific next steps and a relevance assessment.
qbs.ai transforms not only the speed but also the quality of strategic work.
What used to require lengthy research and analysis phases is now available in 20 minutes.
Strategic discussions begin on the basis of objective, consolidated data.
Thanks to rapid generation, companies can regularly review and adjust their strategic position.
qbs.ai does not stop at analysis, but translates insights into concrete, prioritised initiatives.
The strength of qbs.ai lies in the intelligent interplay between AI and consulting expertise. The application replicates the approach of experienced strategy consultants. Nearly 60 specialised prompts, coordinated within a workflow, handle clearly defined tasks – from structured data collection through analysis and interpretation to the strategic derivation of relevant courses of action.
iteratec is responsible for the technological implementation and ensures that the system meets the quality standards of professional strategy consultancy. Quality assurance is carried out through manual testing and user feedback, which is continuously incorporated into system adjustments. Another method is ‘LLM as a Judge’: here, an LLM evaluates the outputs of other LLMs based on defined quality metrics such as factual accuracy, consistency and traceability.
To build user trust, qbs.ai makes the system more transparent: a Confidence Score indicates how certain the LLM is of its answer – an important indicator that helps users assess the reliability of the results.
This approach enables scalable quality assurance, even as the underlying models continue to evolve. The result is a robust platform for strategic decision support that improves with every use.
qbs.ai proves its worth in a variety of contexts:
In all cases, qbs.ai ensures that strategic work begins on a solid data foundation.
qbs.ai demonstrates the opportunities that arise for digital products through the use of GenAI. Specifically, qbs.ai makes well-founded strategic analysis fast and accessible. Companies gain clarity in complex markets and can rapidly evaluate strategic options based on facts. Whether it’s market analysis or regulatory monitoring – the technology behind qbs.ai creates strategic agility and thus a genuine competitive advantage.
Our collaboration with iteratec has dramatically accelerated our innovation process. I am deeply impressed by the outstanding capabilities, the innovative mindset and, above all, the many inspiring people at iteratec. With these remarkable partners, we can bring about real change and ultimately produce true ‘digital champions’.
Senior Manager, kobaltblau Management Consultants
Do you have a specific request or questions about possible AI and data analytics projects for your company? Send a request and we will get back to you.
Dr. Felix Böhmer, Director Al & Data Analytics
qbs.ai generates the Digital Champions Report in around 20 minutes – including a company analysis, competitive benchmark, trend radar and specific recommendations for action. What traditionally takes several days is therefore available in a matter of minutes.
qbs.ai aggregates strategically relevant information from market and competitive data, industry news, regulatory updates and company metrics. The AI consolidates these sources into a structured, consistent analysis based on kobaltblau’s strategic logic.
qbs.ai uses a multi-stage quality assurance system: nearly 60 specialised prompts follow a structured workflow; ‘LLM as a Judge’ evaluates outputs for factual accuracy and consistency; and a confidence score indicates how certain the system is of its statements. Manual testing and user feedback are continuously incorporated into system improvements.
qbs.ai is used for strategic planning at senior management level, ongoing competitive monitoring and as an integral part of hyperSPRINTs – iteratec’s 5-day innovation workshops, in which business ideas are developed and validated.
